About The Spritz Effect
Picture This:
You’re walking into a bustling rooftop bar on the first sunny Friday evening of the summer when out of the corner of your eye you spot a bright orange drink vying for your attention. The Aperol spritz situated on the table reminds you that you haven’t had one of those in a while, so you walk up to the bar and order one. Your aesthetically pleasing drink pops in the many pictures you take of your meal (bonus points if it’s a charcuterie board). When you finally take a second to look around, you realize that nearly everyone now has a spritz in hand.
This is The Spritz Effect.
Is this drink’s contagion is due to its fluorescent color? Its association with Italy in the summertime? Or perhaps the unique taste of the bitter aperitif is the basis for its popularity. Whatever the reason, the craze is undeniable. Trendy yet classic, this controversial drink seems to make its way back into our arsenal of warm weather cocktails year after year.
The Spritz Effect has implications far beyond the seasonal beverage.
The essence of the spritz is leisure, pleasure, and perhaps even a bit of extravagance. Those who love the aperitif often have a flair for the trendy, the colorful and for a vibrant lifestyle. This blog aims to encapsulate the aesthetic of the spritz and apply that same effervescent outlook to aspects of the lives of 20-something-year-olds who share the same affinity for opulence that I do. If you don’t mind being “extra” (or even prefer it) and can indulge in the idea of aesthetic over purpose, then this may just be the place for you.
What can you expect from The Spritz Effect?
Join me on this journey of food + drink, fashion, and lifestyle curation that embodies all things “extra”.
Food + Drink: From cocktails to cheese boards, I’ve got you covered. Whether you want to know what you should make for your night in? Or which local restaurants can serve up the most instagrammable dishes & drinks? This is where to find it. The South is home base for this blog, but rest assured, The Spritz Effect has plans to go global.
Fashion: Think color, cuteness, and classics with a twist. I’ve always reached for the brightest clothes on the rack, but as I grow into my 20s I am learning how to incorporate my vibrant style into my daily wardrobe. You’ll find style inspiration, shopping tips, hot takes and where to find looks for any budget on this page.
Lifestyle: The Spritz Effect is more than a phenomenon, it is a way of life. The mission is to live boldly, brightly, unapologetically and with a flair for the extravagant.